FlexShopper Provides Update on Holiday Season and 2024 Fourth Quarter Results
Positive momentum remained strong for the month of December with record application volume, record lease and loan originations and record retail product margin
Operating metrics substantially better than the results in the third quarter of 2024 and the fourth quarter of 2023, which produced prior record financial results for those respective periods
“2024 was a transformative year for
FlexShopper experienced record levels of lease originations, with overall originations up 35% year-over-year and marketplace originations up 42% year-over-year, while maintaining disciplined underwriting standards.- Record new customer application volume in
December 2024 , up over 45% year-over-year. - New customer applications on the Company’s flexshopper.com marketplace increased 34% year-over-year reflecting strengthening customer demand and awareness.
- Over 40% year-over-year reduction in marketplace marketing cost per new customer in
December 2024 , resulting in a 34% year-over-year reduction in digital marketing spend, while achieving 13% growth in new customer count. - Record retail product margin on the Company’s flexshopper.com marketplace in December of over
$1.4 million , a 34% year-over-year increase, as a result of higher origination volume, higher product margin, and the contribution of additional 3rd party funded sales on flexshopper.com. - Highest new customer originations in FlexShopper’s Revolution Loan business since the Company acquired the business in
December 2022 with a 95% year-over-year increase. - Asset quality continued to improve, with 12 consecutive months of seasoned originations demonstrating year-over-year increases in cumulative payment rate.
- Total lease originations were up 58% in the fourth quarter of 2024 vs the third quarter of 2024.
- Originations on the Company’s flexshopper.com marketplace increased 152% in the fourth quarter of 2024 vs the third quarter of 2024.
- Application volume for both marketplace and total lease business was up 34% in the fourth quarter of 2024 vs the third quarter of 2024.
- 60% quarter-over-quarter reduction in marketing cost per new DTC customer in the fourth quarter of 2024.
- Retail product margin on the Company’s flexshopper.com marketplace of
$2.1 million , a 143% increase - New customer originations in FlexShopper’s Revolution Loan business increased 43% in the fourth quarter of 2024 vs the third quarter of 2024.
- Total lease application volume was up 8% in the fourth quarter of 2024 vs the fourth quarter of 2023.
- 22% year-over-year reduction in marketplace marketing cost per new customer in the fourth quarter of 2024 vs the fourth quarter of 2023.
- New customer originations in FlexShopper’s Revolution Loan business increased 52% in the fourth quarter of 2024 vs the fourth quarter of 2023.
FlexShopper’s financial closing procedures for the full fourth quarter ending
About
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “will,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate,” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations of lease originations, the expansion of our lease-to-own program; expectations concerning our partnerships with retail partners; investments in, and the success of, our underwriting technology and risk analytics platform; our ability to collect payments due from customers; expected future operating results and expectations concerning our business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: our ability to obtain adequate financing to fund our business operations in the future; the failure to successfully manage and grow our FlexShopper.com e-commerce platform; our ability to maintain compliance with financial covenants under our credit agreement; our dependence on the success of our third-party retail partners and our continued relationships with them; our compliance with various federal, state and local laws and regulations, including those related to consumer protection; the failure to protect the integrity and security of customer and employee information; and the other risks and uncertainties described in the Risk Factors and in Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q. The forward-looking statements made in this release speak only as of the date of this release, and FlexShopper assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
Company Contact:
Investor Relations
ir@flexshopper.com
Investor and Media Contact
Managing Director
Tel (216) 464-6400
andrew@smberger.com
Source: FlexShopper, Inc.